Kaab
An expressive online shop for Moroccan pastries, from discovering flavours to putting together a personalised gift box.
View the screens- Project scope
- E-commerce UX/UI · Product catalogue · Gift-box customisation
- Project contact
- Tung Chan
- Design files
- View in Figma
About the project
Kaab reimagines Moroccan Kaab el Ghazal pastries with a range of flavours and gift boxes. Our website design connects the brand story with the shopping journey: browsing individual pastries, exploring product details and choosing the contents of a custom box. Rich product imagery and deep blue and orange colour fields give the storefront its character.
- Project scope
- E-commerce UX/UI · Product catalogue · Gift-box customisation
Moroccan character, from the first screen
The homepage introduces the pastries through a gift-box composition, then moves into the brand story and product range. The Lalla Fatma page gives the storytelling its own visual treatment, with lantern photography, illustration and a flowing blue ribbon.
From the flavour collection to the product
Consistent cards organise the pastry range. A closer product view brings photography, flavour options, quantity and purchase controls together, with ingredients and other details grouped below.
Put together a personal gift
A six-slot box preview anchors the customisation page. Flavour cards sit beneath it, followed by related products and a concise benefits section, keeping the gifting flow within the same storefront.
